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I Made it in San Diego

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and lessons learned along the way – as well as stories unique to San Diego’s technology and border economy.

Dec 13, 2017

When Josue "Josh" Anival Salcido entered his first professional wrestling ring in 2009, it was as a last-minute fill-in for a few performers who didn't show up. His twin brother Jaime Salcido was by his side, and they tag-teamed in a Lucha Libre match.

They had been training for that moment for more than two years, and...


Dec 6, 2017

Back in the late 1970s, musical theater was growing rapidly from coast to coast. Semi-professional actors looking for a chance to perform on stage had several opportunities. But kids? Not so much.

On a new episode of I Made it in San Diego, Voice of San Diego’s podcast about the region’s businesses and the people...


Nov 15, 2017

Jennifer Luce has made a name as an architect who takes an artful approach to designing buildings.

Her firm, Luce et Studio, designed the Nissan offices in La Jolla, Extraordinary Desserts in Little Italy and dozens of other award-winning projects in San Diego and beyond.

On a new episode of I Made it in San Diego,...


Nov 8, 2017

Back in 2001, the internet was a weird and wonderful place.

It was devoid of the much of the online entertainment and noise of today. It was a place where a couple of Santee kids could do silly but entertaining things like bring the video game Tetris to life by running around San Diego dressed as a Tetris block –...


Nov 1, 2017

Diana Ocampo is a fighter.

In a new episode of I Made it in San Diego, Voice of San Diego’s podcast about the stories behind the region’s businesses and the people who made them what they are, Scott Lewis talks to Ocampo about the battles she's faced and the businesses she's built, then lost, then built again.

When...