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I Made it in San Diego

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and lessons learned along the way – as well as stories unique to San Diego’s technology and border economy.

Oct 11, 2017

I had no choice but to try Bitchin' Sauce.

It was years ago, and Ryan Smith was at the farmer's market in Hillcrest. He was so enthusiastic and wildly upbeat about his "bitchin' dips, so I stopped to give them a try.

Yum. The sauces – which are sort of like hummus but made with ground-up almonds instead of garbanzo...


Oct 4, 2017

It's hard to imagine, I know, but there was a time when San Diego wasn't so sure about fish tacos.

When Ralph Rubio opened the inaugural Rubio's on Mission Bay Drive in Pacific Beach, people still expected a taco to have a crunchy shell and contain some sort of beef. It took some time before Rubio's original fish taco,...